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Wicked partners with ‘Make It Social’ to launch first W/E social booking service

Wicked. Photo by Matt Crockett.

Theatre news

THE HIT musical Wicked has partnered with Scottish technology start-up company ‘Make It Social’ to launch the West End’s first social booking service. This unique and innovative software allows audiences to book as a group but pay individually for tickets.

Luke Shires, Managing Director of Joe Public, Sales and Marketing Directors of Wicked, said: “Joe Public is proud to continue our tradition of industry firsts through this exciting partnership with ‘Make It Social’ – now in its 11th year, Wicked continues to go from strength to strength, and this truly interactive social booking platform for small groups will make it easier than ever before for audiences to enjoy the hit musical.”

Barry Grant of ATG added: “We are delighted to be working with ‘Make It Social’ and Joe Public to launch this new booking platform for Wicked. There is a real need to make organising social groups easier for everyone and harnessing this new technology does just that. We look forward to extending ‘Make It Social’ to other productions throughout 2017.”

Eddie Robb, CEO of ‘Make It Social’, added: “Our technology is about bringing people together in the real world to have fun experiences, build relationships and create memories. We are delighted that people going to see Wicked will be able to benefit from our truly social platform – it’s a really exciting opportunity.”

Wicked, which tells the incredible untold story of the Witches of Oz, is now the 17th longest running show in London theatre history and has already entertained over eight million people. It is a three-time winner of the WhatsOnStage Award for ‘Best West End Show’ and a two-time winner of the Olivier Audience Award.

Wicked currently stars Willemijn Verkaik (as Elphaba), Suzie Mathers (Glinda), Oliver Savile (Fiyero), Sue Kelvin (Madame Morrible), Mark Curry (The Wizard), Martin Ball (Doctor Dillamond), Sarah McNicholas (Nessarose), Idriss Kargbo (Boq), Alice Fearn (Standby for Elphaba) and Carina Gillespie (Standby for Glinda).

Wicked is currently booking at the Apollo Victoria Theatre until May 26, 2018.

Read more about Wicked.

Image: The London Company. Photo by Matt Crockett.