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Guy Bourdin at the Victoria and Albert Museum


Preview: Jack Foley

GUY Bourdin has long held a reputation for taking unsettling, even voyeuristic, photographs of women, such as the recent Opium advert in which Sophie Dahl lay on her back with her legs splayed open.

Now, the Victoria & Albert Museum plays host to an exhibition of his work, until August 17, 2003.

According to the V&A's promotional material, at the heart of Bourdin’s fashion photographs is a confrontation with the very nature of commercial image making.

While conventional fashion images make beauty and clothing their central elements, Bourdin’s photographs offer a radical alternative.

Guy Bourdin presented fashion as the luxurious embellishment rather than the subject of his photographs.

He magnified to centre stage dark fantasies, of lust, consumption and desire.

The fundamental significance of his photographs lies in Bourdin’s knowledge that it is not fashion, but its image that seduces and fascinates us.

Guy Bourdin was at the height of his career from the mid 1970s to the early 1980s, and the first room of the exhibition concentrates on these years, when Bourdin was working predominantly for French Vogue and Charles Jourdan shoes.

As well as photographs, the display includes films that Bourdin made on fashion shoots.

The photographs, slides and notebook pages in the second gallery form a record of the images that Guy Bourdin chased throughout his life.

They offer an insight into the thousands of observations he made and his unrelenting capacity to shape his experiences into a visual form.

Although the print qualities, camera formats and locations change over time, the instinctive control that Bourdin exerted over his subject matter is repeatedly played out. Together, they are like his best fashion work – both brilliant and unsettling.

Events and Activities
Style Lounge: Guy Bourdin
Student Night
Wednesday, May 21
Part 1: 6.30-7.30pm, RCA Bar
Charlotte Cotton, curator of Guy Bourdin and special guests, including Masoud Golsorkhi, editor of Tank, discuss the work of Guy Bourdin in the lounge.

Part 2: 7.30-9.30pm, RCA Bar
Featuring a soundtrack to Guy Bourdin and showcasing new talent in photography, fashion and video in response to the exhibition.
Tickets: £5
Tickets admit ticket holder to both Style Lounge elements, retain your ticket for re-admission. Bookings 020 7942 2209.

Events and Activities
Guy Bourdin Lecture & Critical Debate (Sunday, May 25, 3–5.15pm), Lecture Theatre
Rosetta Brooks, writer and critic, David Mellor, Professor of Art History University of Sussex and Charlotte Cotton, the curator of Guy Bourdin, give their responses to the intense, dramatic and often subversive fashion photography of Guy Bourdin. Followed by a lively panel discussion and audience questions.
Tickets: Lecture only: full £7, concessions £4 (full-time students and V&A members). Lecture and Guy Bourdin exhibition admission: full £10, concessions £7 (full-time students,V&A members). Bookings 0207 942 2209.

Fashion in Motion - Jean Paul Gaultier (Friday, May 30)
The V&A celebrates French designer Jean Paul Gaultier. The fashion walks will feature garments personally selected by Gaultier from his very first collections to his most recent.
Fashion shows at 1pm, 2.30pm, 4pm, 7pm & 8.30pm
Please note: numbers are strictly limited but free tickets can be booked in advance through the V&A bookings office on 020 7942 2211/2218/2209 or email bookings.office@vam.ac.uk

Friday Late View - Shhh!! . . . Music for Museums. In association with Les Inrockuptibles (Friday, July 25, 6.30–10pm).
A unique collaboration with French magazine Les Inrockuptibles that showcases an evening of the most exciting and innovative French music today, with exclusive peformances and very special guests.
Tickets £15. Bookings 020 7942 2209

Publication
A book, entitled Guy Bourdin, edited by Charlotte Cotton and Shelly Verthime, accompanies the exhibition. This book is the first thorough investigation of Guy Bourdin’s compelling visions and includes in-depth essays by Laurence Benaïm, Rosetta Brooks, Charlotte Cotton, Philippe Garner and Shelly Verthime. It contains a breathtaking sequence of images including previously unpublished photographs and others not seen for over 25 years.
Price £35 (HB)

Image by Guy Bourdin 1983 © The Guy Bourdin Estate, 2003

ABOUT THE V&A:

The purpose of the Victoria and Albert Museum is to enable everyone to enjoy its collections and explore the cultures that created them; and to inspire those who shape contemporary design. All of its efforts are focused upon a central purpose – the increased use of its displays, collections and expertise as resources for learning, creativity and enjoyment by audiences within and beyond the United Kingdom.

Art Deco at the V&A, until July 20; Victoria and Albert Museum, Cromwell Road, South Kensington, London, SW7 2RL. Opening hours: 10am to 5.45pm, daily; 10am to 10pm, Wednesdays and the last Friday of the month.

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