Can you KICK IT? Yes, you can!

Story by Jack Foley

AS THE 2002 World Cup Finals in Japan kicks off, a major new world exhibition and cultural exchange project of works from international artists based on the theme and subject of football continues to score highly with soccer enthusiasts at the Magma Gallery in Clerkenwell, London.

Entitled KICK IT! 2002, the exhibition is intended to be presented in shows around the world during the period of May to August 2002, and started at Magma on May 13. It will be followed by exhibitions in Tokyo, Korea and Denmark… and of course the world cup winning country (France? Italy? Brazil? England, dare we say?).

The exhibition is seeking contact and submitted work from creative people and artists who have a passion for soccer and are interested in showcasing their work at various gallery spaces around the world. The London event features graphic design, photography, installation, animation and adverts, with a particularly high concentrationof work from Japan.

According to the Kick It website, which can be accessed below, another intention of the event is 'to exhibit works in animation, print, photography, advertising, fashion, graphic design, film, video and installation by artists from the following World Cup 2002 competing countries: Argentina, Belgium, Brazil, Cameroon, China, Costa Rica, Croatia, Denmark, Ecuador, England, France, Germany, Ireland, Italy, Japan, Korea, Mexico, Nigeria, Paraguay, Poland, Portugal, Russia, Saudi Arabia, Senegal, Slovenia, South Africa, Spain, Sweden, Tunisia, Turkey, Uruguay, USA'.

As such, there is potential for anyone from the above countries with interest in soccer to participate. All artwork, views, opinions, input and feedback are greatly appreciated.

The creative brief is therefore open. As long as you have a prominent football/soccer-related element to your work, the exhibition organisers say they will be happy to consider your creativity for the show.

It is hoped that the Kick It team will eventually grow to span the globe, linking creators and artists from around the world through their shared passion for soccer/football. If successful, the event will, in future years, be seen as a pioneering cultural exchange project that includes some truly remarkable artworks.

Kick it exhibition, May 13 - June 7, 2002. Monday - Saturday 10am - 7pm.
Magma Clerkenwell, 117-119 Clerkenwell Road, London, EC1R 5BY. Tel: 020 7242 9503 (produced and curated by hybrid, tokyo | noir, copenhagen).

RELATED LINKS: Click here for the official Magma website...
Click here for the Kick It website...