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Story: Jack Foley
FOR the second time Nike, is back with its hugely successful
'Jumpstart UK' fitness training plan, designed to motivate women
and boost fitness levels after the festivities that Christmas
inevitably brings.
Jumpstart attracted over 35,000 women in Autumn 2003, and offers
women the chance to go online and choose a training plan to cater
for their individual needs - whether those are for a beginner,
or for someone who exercises regularly.
Women of all fitness levels can take advantage of three different
four-week training plans-running, cross training and a home based
plan.
The inspirational plans are designed to offer the best advice
possible from leading experts and world famous athletes.
As part of the plan, women are invited to attend one of several
running nights taking place in the capital throughout January.
The first event, on Monday, January 12, attracted well over
100 women, and the second event takes place on January 19, with
a final date to follow on January 26.
All nights start at 6.30pm and participants are guided through
a warm up and taken on a run of either three, or four and a half
miles.
On the third Monday (26), physiotherapists, masseuses and
a personal trainer will be on hand to
soothe and coax, while there's a 20 per cent discount on Nike
clothes and footwear for those who attend two out of three runs.
Click on the right-hand link for further details...
It's a chance for women to exercise safely in numbers and presents
the opportunity to meet potential running partners.
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Jane Wake, Nike's fitness expert and two of the finest athletes
Great Britain has produced, Denise Lewis and Paula Radcliffe,
have given their input and helped to design the expert training
plans which require an element of dedication-there is no magic
wand.
Jumpstart aims to educate women by combining elements which suit
the individual and allow women to progress at their own pace.
The usual excuses, such as forgetting your kit or not being able
to afford a gym membership, do not apply.
As England's greatest distance runner, Paula Radcliffe, commented:
'"I know I'm biased, but I really do think running is one
of the best forms of exercise out there.
"It's great for fitness levels, leaves you feeling invigorated
and after getting into a regular rhythm will make you feel full
of energy.
"I always train hard in the New Year as it is the way I
mean to go on, but it is hard and you need to push yourself, and
a bit of external advice always helps, and that is where Jumpstart
comes in."
Denise Lewis, who is spearheading the cross-training element
of Jumpstart, comprising gym and studio work and swimming to name
but a few, stated:
"Everyone finds it hard to get going after Christmas-even
me! Jumpstart offers us all a great opportunity to get going in
the New Year. It encompasses a variety of different fitness plans
including my personal favourite, cross training.
"As it is offered online it means it's really flexible and
allows you to decide when and where to work out; in other words,
exercise is on your terms.
"The variety of the fitness plans available offer enough
choice to keep us all motivated, which undoubtedly is one of the
keys to success."
To get you started, Nike has teamed up with Virgin Active to
offer free day passes and an exclusive 2 for 1 gym membership
for those people who sign up.
The Jumpstart site goes live from January 1, 2004. For further
information go to www.nikewomen.com/uk
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