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Nike Jumpstart London 2004 - Women's running nights


Story: Jack Foley

FOR the second time Nike, is back with its hugely successful 'Jumpstart UK' fitness training plan, designed to motivate women and boost fitness levels after the festivities that Christmas inevitably brings.

Jumpstart attracted over 35,000 women in Autumn 2003, and offers women the chance to go online and choose a training plan to cater for their individual needs - whether those are for a beginner, or for someone who exercises regularly.

Women of all fitness levels can take advantage of three different four-week training plans-running, cross training and a home based plan.

The inspirational plans are designed to offer the best advice possible from leading experts and world famous athletes.

As part of the plan, women are invited to attend one of several running nights taking place in the capital throughout January.

The first event, on Monday, January 12, attracted well over 100 women, and the second event takes place on January 19, with a final date to follow on January 26.

All nights start at 6.30pm and participants are guided through a warm up and taken on a run of either three, or four and a half miles.

On the third Monday (26), physiotherapists, masseuses and a personal trainer will be on hand to
soothe and coax, while there's a 20 per cent discount on Nike clothes and footwear for those who attend two out of three runs. Click on the right-hand link for further details...

It's a chance for women to exercise safely in numbers and presents the opportunity to meet potential running partners.

Jane Wake, Nike's fitness expert and two of the finest athletes Great Britain has produced, Denise Lewis and Paula Radcliffe, have given their input and helped to design the expert training plans which require an element of dedication-there is no magic wand.

Jumpstart aims to educate women by combining elements which suit the individual and allow women to progress at their own pace. The usual excuses, such as forgetting your kit or not being able to afford a gym membership, do not apply.

As England's greatest distance runner, Paula Radcliffe, commented: '"I know I'm biased, but I really do think running is one of the best forms of exercise out there.

"It's great for fitness levels, leaves you feeling invigorated and after getting into a regular rhythm will make you feel full of energy.

"I always train hard in the New Year as it is the way I mean to go on, but it is hard and you need to push yourself, and a bit of external advice always helps, and that is where Jumpstart comes in."

Denise Lewis, who is spearheading the cross-training element of Jumpstart, comprising gym and studio work and swimming to name but a few, stated:

"Everyone finds it hard to get going after Christmas-even me! Jumpstart offers us all a great opportunity to get going in the New Year. It encompasses a variety of different fitness plans including my personal favourite, cross training.

"As it is offered online it means it's really flexible and allows you to decide when and where to work out; in other words, exercise is on your terms.

"The variety of the fitness plans available offer enough choice to keep us all motivated, which undoubtedly is one of the keys to success."

To get you started, Nike has teamed up with Virgin Active to offer free day passes and an exclusive 2 for 1 gym membership for those people who sign up.

The Jumpstart site goes live from January 1, 2004. For further information go to www.nikewomen.com/uk

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