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IMAX gears up for the Robots experience



Story by: Jack Foley

20th Century Fox is to release Robots: The IMAX Experience in select IMAX cinemas, including the bfi London IMAX Cinema, from Friday, March 18.

From the makers of the box office hit Ice Age, Robots has been digitally re-mastered (IMAX DMR®) into the unparalleled image and sound quality of The IMAX Experience®.

Audiences will be ‘Riveted in IMAX’ as they watch Robots presented on a screen five storeys tall with 12,000 watts of digital surround sound.

Robots is directed by Academy Awardâ winner Chris Wedge, and boasts an all-star cast of contributing voices, including Ewan McGregor, Halle Berry, Mel Brooks, Greg Kinnear, Drew Carey, Jim Broadbent, Amanda Bynes and Robin Williams.

Other British names to lend their voices are Cat Deeley, Vernon Kay, Terry Wogan, Eamonn Holmes and Chris Moyles.

Moviegoers will accompany Rodney Copperbottom (McGregor) on his journey to Robot City to meet his idol, the majestic inventor Bigweld (Brooks).

Once there, Rodney finds that things are not quite as he expected, and his quest may be a lot harder than he imagined.

Julian Levin, Executive Vice President of Twentieth Century Fox commented: "We are delighted to be working with IMAX on this project.

"The release of Robots in IMAX theatres will mark Fox's first picture to be released day and date on IMAX and conventional 35mm screens utilizing IMAX’s unique DMR process.

"Each of the amazing and heartwarming characters in Robots will become ‘larger than life’ on the big screen and deliver audiences a truly remarkable movie going experience."

Robots: The IMAX Experience is the first IMAX DMR film to be released during the Spring film season, and it is the second IMAX DMR film Fox has distributed to IMAX cinemas.

With The IMAX Experience, moviegoers will experience this animated adventure in a whole new way.

In fact, once the IMAX DMR process is complete, the Robots: The IMAX Experience film format will be 10 times larger than its original, enhancing audiences peripheral view.

The sheer size, combined with the IMAX projection technology and remarkable sound system, will provide IMAX moviegoers with an immersive, extraordinary cinematic experience.

The film will also open in the UK at the Science Museum IMAX Cinema, London, IMAX Theatre-At-Bristol and Manchester IMAX, The Printworks.

The bfi London IMAX Cinema is located at South Bank, London SE1.

For showtimes, call the box office on 0870 787 2525 or visit the website at www.bfi.org.uk/imax.

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