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Shopography - Forget the A-Z, use shops as your signpost!


Feature: Jenny Coggins

Shopography

WOE betide any visitor to the big smoke who stops me for directions.

I have no clue of how to get anywhere by street names, so instead they have to use my navigation system: shops.

Forget famous landmarks. Shops are the way forward. It is a trusty method for getting around, particularly as London seems to congregate genres of shops together.

So ditch the red tour bus and see London's geography via a little trip into the shops.

Tottenham Court Road: Home Sweet Home

So you need to buy some new stuff for your flat but can't be bothered to trek all the way to Brent Park for Ikea?

Head to Tottenham Court Road. First up, you will find Elephant, offering exquisite wooden furniture. If you are looking for a signature piece, this has plenty to offer, and a home delivery service, so you don't have to struggle to get it home.

Purves and Purves is a great place to 'oohh and aahh' at the contemporary and colourful twists on practical items. More expensive than its street mates, you can visit the website first before stepping in store at www.purves.co.uk.

The cheap but chic Cargo contrasts nicely to Purves, in both price and tone. Pretty cushions, kitchen accessories and Chinese lanterns are what Cargo does best. And they certainly know how to put on a sale reducing by up to 40%.

Walk only a matter of metres and the smell of The Pier will lure you in. This is primarily best for decorative items, so if you want beautiful candles to scent your bathroom stop here.

Heals cheekily attaches itself onto Habitat in an odd-shaped building. Both offer fresh but uncomplicated takes on interior furnishing.

Habitat houses something for every room in the home; in particular, its strengths are a large cookshop and extensive lighting section.

There is also a café here, so make it your last stop and you can sit and enjoy a drink before heading back to your abode to place all your new purchases.

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